1. Mentor Program is really helpful.
2. Read a bunch of reviews... On different types of products. Take note of the reviews that really stand out to you as informative and well-written.
3. For me, I look at the extended format as a guide with helpful questions at the top to ensure that I cover everything. Don't JUST answer those questions, but really write about them and all you think is relevant to the toy.
4. Try to be as thorough as possible. And make sure to look over your review before submitting it. It's always helpful to reread and make sure you don't have little spelling mistakes or grammatical errors. We do have editors, but it's always helpful for them to get a cleaned up review, so they can focus on editing more than spelling errors