When I vote an EU they have every possible question I had about the toy answered. What I really like seeing is describing the different uses for the toy (and if you personally liked them,) the material, how much drag it has, how sticky it is, the compatibility, the measurements, if you personally liked the measurements, and then a more in depth commentary on how you personally liked to use it best. Pictures are great, but they aren't a requirement. Bad grammar and spelling to me just look sloppy and like the writer didn't care enough to spell check and read through it before they posted, so unless it's a small thing here and there, that tends to bump down the rating.