It definitely depends on the item that I am purchasing, as to how far I go with recommendations.
1.Reviews-What are people saying about the product? I also make sure to watch video reviews so I can get a "real life size comparison".
2.Company-What is their repuation? Do they have a good product line? Are they high end quality?
3. Cost-How badly do I want this item? If I want it REALLY bad, then Ill search heaven and earth for as much info as possible. If its something Im buying on a whim and just want to have, Ill browse the reviews. If its not high cost, Ill take a chance. If its super expensive, then Ill do some more checking into it.
Then you have those that just didn't "fit" the toy or product. Me, Im more into the massage items. BIG into them. Some folks may not be, so they don't have much to say about the product. Me on the other hand, it might just rock my world for what I need it for.