I used to pay little attention to lube packaging besides practical considerations, i.e. how does the lube get from the bottle to where it needs to be. Lube with an easy pump top was pretty much all I cared about.
And then I found Ride. As I discussed in my review (link
) the packaging of Ride really appealed to me. It was western, masculine, and I felt it really meshed well with me personally. I used to not consider a lube bottle to be one of the things that "says something" about who you are... but now I do *shrug*