Yes but i have my own Eden store so thats why. One benefit the shopper gets is sales at the personal store that Eden may not have at the time. For example I am having a sale at my store on select items that Eden does not right now. It is allowed by Eden and follows their guidelines so no worries. Also, if you go to someone's personal store and then add more items to your cart from Eden the personal store "owner" gets the credit too!