Read about it here on Kink.com: link
and the press release: link
My view of this is best summed up by Maggie Mayhem: link
"I do not take issue with Ms. Blue’s fantasy and desire to have vaginal sex for the first time on camera. I do not take issue with the fact that it can be incredibly hot and sexy to watch someone have vaginal sex for the first time....
I do have issues with press releases that perpetuate dangerous myths."
"The only reason that a lot of people are speaking up about this has to do with the expressed mission statement to, “…demystify and celebrate alternative sexualities by providing the most ethical and authentic kinky adult entertainment.” In this case, sexuality is not being demystified; it is being further obscured. It does not celebrate alternative sexualities because it so very deeply phallocentric and heteronormative."
Now I'll finish by saying I doubt this is her actual first PIV intercourse, my assumption is she just has a thick vaginal corona that photographs well on that "hymen-cam" and kink.com knows this and it is all a big publicity stunt; which only makes the misinformation even more distasteful. Although on the other hand it would be funny (although not for her) if she is actually a virgin and the entire concept of the shoot backfires because she has a thin difficult to see corona.