I need to develop some review discipline! I haven't written a review in a few weeks. Part of it's being busier than before, but part of it's just not being organized about it.
When I do manage to write a review, I like to do a thorough job. I take the photos first, although often I'll take more after I start writing and realize additional things I want to illustrate. I also take the measurements before I start writing, and look up the material. (Before any of this, we (or I) will have used the toy several times, enough to feel like I understand how well it works, and what I/we like/dislike about it).
I use the extended template. I like the writing style to be conversational. At the same time, I like to cover all the necessary details. I find experience to be the most compelling element in other people's reviews, so I make sure to spend the most time on that.
I usually save the review and walk away from it when I run out of time. It often takes me several days to finish. After I finish, I go back and revise/edit it until I'm fully satisfied. And sometimes I even revise it further after I've publish it if I see something I can improve. I want to make sure Eden feels like they're getting their 50¢ worth out of me!