I rate according to how well the review was written the quality and AMOUNT of information about the actual toy/book/DVD/product.
Everybody reacts differently to different toys. I LOVE my Wahl, but some people can't stand it. If someone were to write a review (and they have) where they didn't care for a toy I love and its well written and contains details about the toy, I will rate EU or U.
If people go off on too many tangents or its obvious they didn't use the toy, or only used it once
, or the review was poorly written, I will rate accordingly.
I also want to know more about the product than about the reviewer. A few lines about the reviewer is fine, how they orgasm, what about the product turns them on etc. but an entire review that reads like an autobiography (yanno the " OOO, I luv to fuck and cum and cum so much!" Or "Here's nothing but every detail you didn't want to know about me! " ) reviews always leave me cold. (Once in a while, it's funny. But all the time, its too much.) We're writing to the majority of readers, not a select few
. Just enough information about the reviewer to let me know how they reacted to the toy is enough. I want to learn about the toy and how the reviewer felt about it, and how the toy is made, its quality, its features and its pros and cons. I can get to know the individual reviewer intimately on the forums, if I want. Some personal data in a review is usually necessary, but too much and the review becomes a biography. (I know, because I was probably guilty of this myself in the beginning.
personal info about the reviewer is sometimes necessary, but too much detracts from the review.
But, things like poor syntax, spelling errors, poor word choice, text speak and reviews which barely touch on ANY details about the actual product itself or give improper information make me want to rate very low. Often, I leave these alone, though.