This toy was definitely designed
Pheromones massage oil is a "novelty" massage oil product used for, well, massage (often sensual massage).
A sensual massage can often set the proper mood when one of you is largely indifferent to sex (at the time) and the other one is leaning towards wanting it. Start with her back, working from her shoulders to the small of her back and then to her butt, slowly working the lotion in. Many women are particularly sensitive right between their shoulder blades, so be careful! Actually, try to get a feel for what she likes and doesn't like as you run your hands up and down her body. Once done with her back, continue down to her thighs and then her calves and feet. Finish up by flipping/rolling her over and gently rub lotion into her legs and working your way up. Skip her vulva for now and come back to it later. Once you get back up to her chest, do a little more work on her shoulders and then finally her chest, effectively playing with her breasts (and massaging the muscle beneath) and begin the foreplay, going down to her vulva as the final piece.
The particular type we have is the citrus/basil, which smells rather nice to both of us (like, well, a pleasant mix of citrus and basil). It hasn't triggered an allergic reaction (but check the ingredient list before you put any on if you know you have particular issues) in either of us. Yes, it's suitable for male masturbation, but I'd honestly prefer to not waste it on that.
A note of warning: This is an oil, which will degrade latex (usually condoms). Avoid using this around or inside your partner's vagina if you plan on using a condom for sex.
The "secret sex-inducing ingredient" in this is the addition of pheromones (which may or may not work, as there aren't really any peer-reviewed studies that have proven this) . As far as anecdotal evidence is concerned, I know I'm hard after working this into her skin (front and back) and she's about ready for sex (of course, that can simply be attributed to the actions I am performing).