I actually get off on really strong patterns, I'm all about the patterns. That's why I love the Zini products here! They've got flaws, but I've never seen so many patterns on one toy! Love it! Also material. I'm extremely picky when it comes to materials.
well material is always my first issue, but once I've filtered that out I go solely on LOOKS! I love a sexy, artistic toy, it just gets me in the mood better, and I love to look at them in my collection!
Power and material foremost. Brand gives me an idea about how powerful it will be. I care about size and texture for insertable vibes. I don't care about too much, but I haven't been able to bring myself to buy a pink toy (stuff I receive to review is another matter entirely).
I actually consider most of the factors listed. The only one I don't really give much consideration to is vibration patterns. I rarely use a vibrator on anything other than a steady high or medium speed, so I can't even tell you what other patterns there are on the vibes I have.
Power, size, shape, texture, material... and since my collection pretty much feels more or less complete, I also take into account "does it do something different from the toys I currently own?" So I am more intrigued by the new and different stuff that comes out - like the Jopen Intensity or the Stronic Eins, for example.
Power, material, size, noise level, design, look (color), good reviews (it would be REALLY hard for me to buy something that had a lot of 3 rates and lower), also I look for SALES! lol That's not really a thing but if it's not on sale, I'll wait till it is (unless it's one of those toys that are out of stock constantly).