Battlefield 3 and EA add ons.

I bought battlefield 3 and had to pay an extra $10 for an online pass. I then went and checked out the other add ons available PSN and was shocked. Apperently, seriously I had no idea EA did this, but you'll have to buy an online pass to play online if you buy the game used. And there add ons for everythi ng are expensive for what you get and pretty much useless. Does anyione else think EA has gone a little money hungry as of late?