Welcome to EdenFantasys: The History Of A Sex Shop, we will be providing you with a new chapter of Eden's history every other week. We hope you enjoy!
EdenFantasys is a name which has brought some snickers, but also recognition to this amazing place that many of us call a home away from home. Many people wonder about this, "Why did they misspell such an easy word?", "Why don't they change it?", "Was this just a typo that was never corrected?"; these are all perfectly reasonable questions, but what may surprise many of you, is that there was a lot of thought put into the spelling of EdenFantasys. This topic was discussed in an interview with Fred Petrenko, the company's founder and President, here is what he had to say about the decision to use the name EdenFantasys:
"In retrospect, the name is something of a weak link. We have "Eden Fantasy" and "Eden Fantasies" all registered too. We've noticed, however, that very many people when typing in the name do make the typo "-sys". After a year or two of deliberate discussions, we settled on "EdenFantasys". Here are a few of the reasons that were cited back then (2002):
1. people obviously WOULD notice the misspelling. Back then, we badly wanted to be noticed no matter what—even for being grammatically incorrect;
2. everything around us that had anything to do with Internet business had "system" in their names. I suppose this was considered cool in 2002/3, and we wanted to be cool too. Who doesn't? I think if we were starting Eden today, we would've called it "EdenFantasy2.0";
3. and — yes, quite a lot people do type "fantasys", believe it or not—don't ask me why!"
In fact the misspelling of a name is a very popular, and in many cases a very intelligent tactic used by companies in order to set themselves apart from the competition. Jennifer Slegg, a Search Engine Marketing Consultant talks about the benefits of bidding on misspellings of your company name in this article.
EdenFantasys falls under the misspelled name category along with some other great companies like Digg, SyFy, flickr, Google and Topix.
So what do you think? Did they make the right decision back in 2002?
Poll:
How do you feel about the EdenFantasys name? Did reading the history change your opinion at all? Did you enjoy this history lesson?
EdenFantasys is a name which has brought some snickers, but also recognition to this amazing place that many of us call a home away from home. Many people wonder about this, "Why did they misspell such an easy word?", "Why don't they change it?", "Was this just a typo that was never corrected?"; these are all perfectly reasonable questions, but what may surprise many of you, is that there was a lot of thought put into the spelling of EdenFantasys. This topic was discussed in an interview with Fred Petrenko, the company's founder and President, here is what he had to say about the decision to use the name EdenFantasys:
"In retrospect, the name is something of a weak link. We have "Eden Fantasy" and "Eden Fantasies" all registered too. We've noticed, however, that very many people when typing in the name do make the typo "-sys". After a year or two of deliberate discussions, we settled on "EdenFantasys". Here are a few of the reasons that were cited back then (2002):
1. people obviously WOULD notice the misspelling. Back then, we badly wanted to be noticed no matter what—even for being grammatically incorrect;
2. everything around us that had anything to do with Internet business had "system" in their names. I suppose this was considered cool in 2002/3, and we wanted to be cool too. Who doesn't? I think if we were starting Eden today, we would've called it "EdenFantasy2.0";
3. and — yes, quite a lot people do type "fantasys", believe it or not—don't ask me why!"
In fact the misspelling of a name is a very popular, and in many cases a very intelligent tactic used by companies in order to set themselves apart from the competition. Jennifer Slegg, a Search Engine Marketing Consultant talks about the benefits of bidding on misspellings of your company name in this article.
EdenFantasys falls under the misspelled name category along with some other great companies like Digg, SyFy, flickr, Google and Topix.
So what do you think? Did they make the right decision back in 2002?
Poll:
How do you feel about the EdenFantasys name? Did reading the history change your opinion at all? Did you enjoy this history lesson?
