Yes to new packaging, but it will likely still be plastic. We experimented with paper boxes with the Alumina line and the feedback we got from retail stores was that it wasn't a big selling point. In fact, customers seemed to gravitate towards packages where one could see the actual toy. As much as I'd love to ditch the plastic, I can't argue with success.

We are researching ways to use less packaging overall, however, and to use plastics that are recyclable in more areas. less