It may be part of it that it does not sell well, I think EF stocking issues are more to blame, at least in my shopping experience. For example for fathers day, I would have easily bought 4 or 5 things but they were all out of stock and had been for more than 2 months. Same thing happened at Valentine's day. It was the biggest holiday of the year for sexy wear and the shelves were bare. People get discouraged and buy elsewhere or buy something all together different. You cannot come home empty handed on a holiday and tell the person you are buying for - Sorry you don't get a present because you will need to wait for EF to restock.

Some of us are loyal and wait but most casual shoppers have no loyalty. I know several people who just gave up and bought elsewhere.

As for women's lingerie, I have not bought many of the new things because they are only offered in small or medium. No matter how pretty it is, it does no good if you can't wear it.