If I'm trying to decide between 2 different toys and I like their features equally, the colors they are offered in will usually help me make my final decision.

Color isn't the most important thing to me. For example, I wanted the MiMi for a really long time. I'm not a huge fan of the colors offered either. All of them are pretty dark and "dusty" feeling to me and I like bright colors. Only one is a bright color and it feels too little girl to me.

As long as it works no. But if I have other options I go for the color I like most.

The look of the toy has a whole matters. I prefer black toys. But I'm okay with other colors. Not huge fan of pink, especially really bright pink or pastel pink.

i don't choose a toy for the color but it is fun to be able to have color options for the toys i want.

Color / looks and performance play equal parts in my decision.
I like for my vibrator to be as aesthetically pleasing as it is physically.

Yes, colour usually plays a part in my choice of toys. If it only comes in pink? I'm probably not going to buy it.

I've never decided not to get a toy because of a color. But I must admit when Tantus came out with neon versions of their Ryder, color was the reason I chose to get one!

It's not the most important thing, but I do like cute colors.