So natural!

Lube It Up is a great choice for anyone looking for a very natural feeling lubricant which requires little to no clean up. It feels so natural that you can't even tell it's lube! The formula does not contain any fragrances or sugars and is not tested on animals. This lubricant performs incredibly well for vaginal and light anal play and is compatible with all materials.
Feels very natural, does not leave residue behind, absorbs into skin very well, not messy at all.
Bottle doesn't allow you to see how much you have left, not paraben-free.
Rating by reviewer:
extremely useful review


Lube It Up is a basic water-based lubricant that works wonderfully for many activities. It is enhanced with pomegranate and acai extracts. This pH balanced formula is sugar-free, fragrance-free, and not tested on animals. It is great for anyone who may have sensitivities to or issues with other types of lubricants.

It is incredibly natural feeling when used for vaginal penetration. It doesn't leave behind any residue, stickiness, or slimy feelings behind. In fact, it doesn't even feel like lube because it feels incredibly similar to normal vaginal lubrication. It can also be used for male and female masturbation and light anal play. It may not be suitable for anal intercourse or heavier play because it feels more velvety than thick and may not provide the amount of glide that is needed.

Ingredients: Glycerin, water, euterpe oleracea fruit extract, punica granatum extract, carbomer, cellulose gum, sorbitol, tetrasoduim EDTA, triethanolamine, methylparaben, imidazolidinyl urea, DMDM hydantoin.

The only things that might have to be considered with this lubricant are that it contains glycerin and parabens.
    • Foreplay
    • Masturbation
    • Sex

Texture / Consistency / Thickness / Viscosity

This lubricant is one of the more natural feeling ones out there with a texture that is incredibly similar to vaginal lubrication. It's very velvety and silky instead of slick and slippery. It is between a light and medium thickness. The product is a little bit less than clear, but this does not cause any issues.

The pump-top tube allows for the product to be dispensed in a mess-free manner. It does not run or drip too much and stays in place during play. Lube It Up doesn't leave behind any trace of residue. No stickiness, greasiness, or slick feelings at all!
    • Smooth
    • Velvety

Taste / Aroma

Even though this lube is enhanced with pomegranate and acai extracts, it does not have a taste. The fragrance-free formula also has no smell.
    • No smell
    • No taste


Lube It Up comes in an airless pump-top tube and contains 3oz. A small amount is needed each time. A fingertip sized amount should be enough for intercourse and penetration, while male masturbation may need just a dab more. The pump-top tube allows for the exact amount to be dispensed without any mess of the flip-top tubes.

The product performs beautifully. When it is applied, it has a great lasting power. It works very well for just about anything you'd use a water-based lubricant for. The water-based formula is compatible with latex and all toy-materials, making it an all-purpose lubricant.

Clean up, if-needed, is a breeze. It is easily wiped away with baby wipes or personal hygiene wipes. It can also be wiped off with a dry cloth. If you do choose to wash it off, all it needs is a little water and a touch of soap.
    • Absorbs into skin nicely
    • Feels natural
    • Performance


The packaging is somewhat discreet, as it comes in a white bottle with a lid on it. The instructions are very vague and along the lines of "use as needed for lubrication." It resembles certain types of feminine moisturization products. The pump-top tube and lid mean that this product will not leak during travel or transportation. The only issue that the packaging may have is that the white bottle does not allow you to see how much you have left.
    • Does not leak
    • Easy to use / dispense
    • Minimal
Follow-up commentary
This is now my favorite lube! It really delivers, without being too much. I'm still wondering how long this bottle will last since you can't see through it. Out of all the lubes I've used, this one is the most natural one, which completely disappears after use. I have a couple of other things from this line and they're all amazing.
This product was provided free of charge to the reviewer. This review is in compliance with the FTC guidelines.

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  • Contributor: kelaaa33wish
    Thanks for the good review.
  • Contributor: married with children
    great review, thanks. Sounds like another good lube I need to try.
  • Contributor: underHim
    Thanks for the review
  • Contributor: Entropy
    Nicely done, thanks for the review.
  • Contributor: lzee
    Thanks, great review!
  • Contributor: Undead
    Thanks for the extra information!
  • Contributor: Bbiz
    very good review
  • Contributor: Do emu
    Thanks for your wonderful review!
  • Contributor: Firee
    Great review, makes me want to try it even more.
  • Contributor: AriaRN
  • Contributor: SadoMas
  • Contributor: Peres2013
    Nice review
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