The official EdenFantasys has merged with Liberator announcement!

Contributor: Victoria Victoria
We are very excited to announce that EdenFantasys has joined forces with Liberator! This is a big step for both companies which we see as a way of combining our expertise, resources, and talent to become a major leader in the adult market.

Eden’s strengths in online presence, its community, social marketing, and agile web platform, combined with Liberator’s manufacturing facilities, wholesale business, strong brand identity, and access to capitals through the public markets will assure our success in the future. Eden and Liberator are unique, complimentary businesses that will benefit from each other and grow exponentially from working together.

To avoid any speculation, here are the technical details of this new partnership, in a nutshell: Web Merchants (aka EdenFantasys) has become a wholly owned subsidiary of WES Consulting – a public company and the owner and operator of the Liberator brand, Jaxx, Ohh and other product lines. Louis Friedman is a major shareholder and President of WES. Fred (Eden’s founder) is the second major shareholder of WES, Executive Vice President of WES, and President of Web Merchants. Rufina (Eden’s VP) is now the Vice President of WES and Web Merchants.

According to the deal, Web Merchants will relocate its operations to Atlanta, GA – the headquarters of WES. The goal is to finish the process in March-April of this year.

Fred and Rufina are even relocating to Atlanta as this next chapter in the company story begins. It is a big change for them too! We will be handling ALL online operations for both Eden and Liberator – awesome, huh?! And your lovely toy orders will now come from sunny Georgia

This means growth and incredible potential for the Eden staff and community. Our marketing team, product specialists, the community programs, SexIs Magazine, EdenCafe, and the EdenPersonalStores will all continue and will even expand to incorporate Liberator’s online properties. Even our programming team will see expansion in the near future to accommodate Liberator’s online needs.

We are very excited to move forward and GROW!!! Thank YOU, everyone, for being a part of the Eden family...here’s to the future!!!

Viva EdenFantasys!
01/28/2011
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Contributor: Rayne Millaray Rayne Millaray
You really can't beat a merger between my two favorite companies. I'm really excited to see what this means for both.
01/28/2011
Contributor: Rockin' Rockin'
Thanks for posting the details, Victoria! This has been such an exciting day and I am really stoked for what's to come. Here's to Eden's bright future!
01/28/2011
Contributor: Tuesday Tuesday
Congratulations! I hope the move to Atlanta goes smoothly for everyone.


And now I can buy your stock, something I've wanted to do for awhile.
01/28/2011
Contributor: ToyTimeTim ToyTimeTim
I look forward to what this brings, I see noting but great things happening.

Now there will be more to love!
01/28/2011
Contributor: Kindred Kindred
Congratulations! This is exciting news!
01/28/2011
Contributor: namelesschaos namelesschaos
Well I already started the unofficial thread, but now that it official here is my offical congrats.
01/28/2011
Contributor: Naughty Student Naughty Student
This is so Eff'in cool! Two great companies working together. Very exciting.
01/28/2011
Contributor: Carrie Ann Carrie Ann
I'm kind of jealous of the move Fred and Rufina get to make! I'll bet the weather in Atlanta is almost perfect!
01/28/2011
Contributor: RonLee RonLee
Congratulations, I hope. I've read that Liberator management treats their employees quite badly. Hopefully that is something that they no longer engage in.
01/28/2011
Contributor: Sammi Sammi
This is really exciting and amazing!
01/28/2011
Contributor: Diabolical Kitty Diabolical Kitty
Quote:
Originally posted by Victoria
We are very excited to announce that EdenFantasys has joined forces with Liberator! This is a big step for both companies which we see as a way of combining our expertise, resources, and talent to become a major leader in the adult market. ... more
Wooohooo Congrats!
01/28/2011
Contributor: LicentiouslyYours LicentiouslyYours
So many great possibilities here, with two awesome companies joining forces! I can't wait to see what's in store!

Fred and Rufina will have to get rid of all their scarves and mittens in favor of shorts and tanktops...in Hotlanta!
01/28/2011
Contributor: Emma (Girl With Fire) Emma (Girl With Fire)
Congratulations! Are you guys totally psyched to be able to say that you work for Liberator?
Atlanta eh........ now I have visions of merpeople stuck in my mind... and fry ... with that stupid thing on his nose.
01/28/2011
Contributor: Rainbow Boy Rainbow Boy
This is awesome! I live in Georgia, so this is great news for me. It's great to know that I'm so close to EF now. Maybe one day I could work for you guys!

I hope the move goes smoothly.
01/28/2011
Contributor: ~LaUr3n~ ~LaUr3n~
Wow! Congrats to Fred and the rest of the company! this is so exciting and it has been an honor to grow with you guys!
01/28/2011
Contributor: Gary Gary
What they didn't tell you is there is a intergalactic 3rd party investor at the helm, who seeks to dominate the earth, increase overall sexuality, and then fuel advanced alien technologies on human orgasms!

(I am kind of excited about being able to buy stocks! )
01/28/2011
Contributor: Victoria Victoria
It's a merger guys; they own us and we own them. Fred is actually still in charge of Eden and is now second in charge of Liberator - so that's pretty awesome! Eden and Liberator are under the same umbrella. Hope that helps make it make more sense
01/28/2011
Contributor: Annemarie Annemarie
Quote:
Originally posted by Victoria
We are very excited to announce that EdenFantasys has joined forces with Liberator! This is a big step for both companies which we see as a way of combining our expertise, resources, and talent to become a major leader in the adult market. ... more
So, does this mean that we'll get the BonBon now?!?!

I'm all for that.

Vive les jouets de sex!
01/28/2011
Contributor: mllebeauty mllebeauty
Quote:
Originally posted by namelesschaos
Well I already started the unofficial thread, but now that it official here is my offical congrats.
lol
01/28/2011
Contributor: BBW Talks Toys BBW Talks Toys
Quote:
Originally posted by LicentiouslyYours
So many great possibilities here, with two awesome companies joining forces! I can't wait to see what's in store!

Fred and Rufina will have to get rid of all their scarves and mittens in favor of shorts and tanktops...in Hotlanta!
No one in Atlanta calls it Hotlanta (just for Fred and Rufina's fitting in process).

There is still need for scarves and mittens, but only once or twice a year total!

(I think I need to move back to Atlanta now!)
01/28/2011
Contributor: PassionQT PassionQT
Congratulations!
01/28/2011
Contributor: gone77 gone77
This is just so amazing and awesome that I am beyond words. All that comes out are roars of joy! Huzzah!

To the future!
01/28/2011
Contributor: PussyGalore PussyGalore
Oh, I hope this is a great boost for Atlanta!!! The job market here has been terrible, absolutely horrible.
01/28/2011
Contributor: Illusional Illusional
Yay!
01/28/2011
Contributor: ID42 ID42
This is extremely awesome and very exciting! I wonder if the flagship store in Atlanta will change at all to bring in some of the new products that EdenFantasys carries....
01/28/2011
Contributor: liilii080 liilii080
If it comes from GA I can get my goodies even quicker! Yippy!
01/28/2011
Contributor: MnWolf MnWolf
This is better than Awesome...! What both companies stand for and what they have to offer everyday people to expand boundries and thoughts will be a good mesh..!

Can't wait...!
01/28/2011
Contributor: SexyTabby SexyTabby
Awesome, that's intense. Congratulations
01/28/2011
Contributor: TitsMcScandal TitsMcScandal
Wooo! Congrats!
01/28/2011