The New Intimacy

Same-Sex Marriage Commercials

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Contributor: Septimus Septimus
Has anyone else noticed that we're seeing more and more same sex couples or instances of same-sex marriage in commercials? (there was an Outlook commercial featuring a lesbian wedding and a kindle commercial with a gay man talking about his husband)
I'm super excited that we're seeing these kinds of things in main-stream media, normalizing other sexualities and same-sex marriage is a big step toward getting it legalized across the country.
Have you guys seen these commercials?
What do you think?
03/19/2013
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Contributor: Vanille Vanille
I saw the Kindle one recently.

It's definitely awesome, and hope to see more of them (and positive responses to 'em.)
03/19/2013
Contributor: Kitka Kitka
I watched the Outlook commerical online (we don't have cable) and thought it was pretty cool. Small steps in the right direction, that's how it starts.
03/19/2013
Contributor: captainsgirl captainsgirl
Quote:
Originally posted by Septimus
Has anyone else noticed that we're seeing more and more same sex couples or instances of same-sex marriage in commercials? (there was an Outlook commercial featuring a lesbian wedding and a kindle commercial with a gay man talking about his ... more
ipersonally have not, but i dont have cable either.
03/19/2013
Contributor: Aishiteru Aishiteru
I have, but I didn't think much about them; I typically try to ignore commercials in general. The Outlook commercial is kind of neat.
03/19/2013
Contributor: Sbmsvschoolgirl Sbmsvschoolgirl
I've seen the kindle commercial, I think it's kind of a cheesy commercial but I appreciate that they show a gay couple. Definitely a step in the right direction.
03/19/2013
Contributor: improbableomnicide improbableomnicide
Yes! It makes me very happy :3
03/19/2013
Contributor: Lildrummrgurl7 Lildrummrgurl7
I don't have cable but I do catch some interesting commercials on Hulu. I've taken many media analysis classes so these always catch my interest.


I personally love the laundry detergent commercial with the single dad talking about cleaning his daughters costume. Such a nice change from the typical suburban mom
03/19/2013
Contributor: phoenixfire phoenixfire
Quote:
Originally posted by Lildrummrgurl7
I don't have cable but I do catch some interesting commercials on Hulu. I've taken many media analysis classes so these always catch my interest.


I personally love the laundry detergent commercial with the single dad talking about ... more
And then letting her "play sheriff" while her princess gown is in the wash? Yeah, that one is pretty cool.
03/19/2013
Contributor: wrecklesswords wrecklesswords
I haven't seen any of these, but I know several months ago, Target's wedding registry commercials and ads were supposed to feature gay couples.

However, I don't really watch TV that often. I've been watching it more than I have in the past, too.
03/19/2013
Contributor: Real or memorex Real or memorex
I haven't seen them, but I don't have cable. I hope they are running them in my state: Illinois still lacks the votes necessary to recognize same sex marriage
03/19/2013
Contributor: gsfanatic gsfanatic
I've seen a few, it's a pretty cool thing
03/19/2013
Contributor: sexxxkitten sexxxkitten
I saw the Kindle commercial...it is very refreshing to see commercials like this.
03/19/2013
Contributor: jr2012 jr2012
I saw them, but I can't help but feeling like "oh I see what you did there!". It's hard to trust the motives behind advertisements.

I guess either way it's good that same sex couples are starting to be normalized a bit.
03/19/2013
Contributor: ththpup ththpup
It's great to see that pro-marriage equality sentiments are finally out-growing the opposition, and commercials and the media are evidence of this. I'm always really pleased to see an actor I like come out for marriage equality, like Bryan Cranston, for example. It's all about love, folks.
03/22/2013