What makes a review "the most helpful" REALLY?

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What makes a review "the most helpful" REALLY?

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Contributor: Nazaress Nazaress
It seems entirely random at times. It's happened before but I just ran across a review that was literally just posted today and it's already the most helpful favorable review. To be quite frank, it is NOT helpful. It is missing crucial details, like what kind of lubes and cleaning are compatible with it. It doesn't say how long or wide the toy is. It doesn't even say what the toy is made of! Plus, they didn't even technically say HOW they used the toy. It's actually a pretty bad review. I'm thinking I should have given it a worse rating than "somewhat useful" like I did. They were new, of course, so I wasn't harsh and I suggested the mentor program because they could greatly benefit from it.

But it still leaves the question, why is THEIRS the most useful? The votes on it aren't even that great and there are very few. I've seen much better reviews with much better ratings on that same product that are also favorable but it beat them out for that position. I don't understand! Lol.
02/03/2012
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Contributor: unfulfilled unfulfilled
I didn't even know there was a most helpful review of the day. Learn something new everyday.
02/03/2012
Contributor: Nazaress Nazaress
Quote:
Originally posted by unfulfilled
I didn't even know there was a most helpful review of the day. Learn something new everyday.
Not of the day. I'm sorry if I was confusing in what I said. I'll show you an example (not that toy because I don't want to call anyone out).

link

If you scroll down a bit, they'll have "The most helpful favorable review" VS. "The most helpful critical review". Their review is listed as "the most helpful favorable review" when it clearly isn't really.
02/03/2012
Contributor: ~LaUr3n~ ~LaUr3n~
Quote:
Originally posted by Nazaress
It seems entirely random at times. It's happened before but I just ran across a review that was literally just posted today and it's already the most helpful favorable review. To be quite frank, it is NOT helpful. It is missing crucial ... more
It probably got that right away because it has a few ex. useful votes (I'm guessing). As more people read it and rate it like you did, it will no longer have that spot. It's an average of the votes, but if it is new...it take a little bit.
02/03/2012
Contributor: Cookie Monster Mike Cookie Monster Mike
Quote:
Originally posted by Nazaress
Not of the day. I'm sorry if I was confusing in what I said. I'll show you an example (not that toy because I don't want to call anyone out).

link

If you scroll down a bit, they'll have "The most helpful favorable ... more
I have often noticed this also. When I post a 5star product review, mine will over-ride the previous "most helpful favorable review" when it has only 2 votes vs the 15+ votes on the previous one. I'm not sure why it is set up like this but oh well
02/03/2012
Contributor: Nazaress Nazaress
@ Lauren and Cookie Monster Mike: Oh, I see! So it's an average! Well, it shouldn't be like that. Not at all. Especially considering new reviews like that get false votes from people just wanting points. I actually READ their review. It was NOT useful. I think it should based it on the amount of good votes as opposed to, say, one or two EU and a SU. I'd trust a review with 20 EU and, I don't know, 5 Us as opposed to this one.
02/03/2012
Contributor: Cookie Monster Mike Cookie Monster Mike
Quote:
Originally posted by Nazaress
@ Lauren and Cookie Monster Mike: Oh, I see! So it's an average! Well, it shouldn't be like that. Not at all. Especially considering new reviews like that get false votes from people just wanting points. I actually READ their review. It was ... more
I agree, it should be based on how many better votes overall. Then again I'm not sure why that one would be put up there so quickly. My suggestion is to open a support ticket with a link to that page/review and explain that it is missing crucial details about the product and is not helpful.
02/03/2012
Contributor: Kindred Kindred
There was a previous thread that discussed how, at least based on contributors observations, the most useful reviews are selected: link

In a nutshell, it takes into account absolute averages, and does not give weight to number of votes. So a review that has 2 EU votes would be selected over a review that has 50 EU and 1 U vote.
02/03/2012
Contributor: Curiouscat Curiouscat
I know I have once or twice given a review a higher rating because it was that persons first review... BUT I will only do this if it is a good review for their first time. If it's a bad review in general I won’t do that.

But I’ll usually comment and say that it's a good start and that they may want to check out the mentor program.

But I’m not sure how it would get 'most helpful' if it was not that good. Maybe it's the best review on that product yet? I've seen that sometimes. But if there are clearly better reviews than that one for the product... then that’s a bit confusing.
02/03/2012
Contributor: Nazaress Nazaress
Quote:
Originally posted by Curiouscat
I know I have once or twice given a review a higher rating because it was that persons first review... BUT I will only do this if it is a good review for their first time. If it's a bad review in general I won’t do that.

But I’ll usually ... more
It's most definitely not the most helpful and useful review on that product yet. It's far from the best. There are much better ones on it. I guess apparently it takes absolute averages so a crappy review that got two "Extremely Useful" votes (from people obviously voting for points) is going to be higher on the list than a wonderful review with fifty "Extremely Useful" votes and one "Useful" vote. I think this method is severely flawed and I hope they find a way of correcting it.
02/03/2012
Contributor: Kindred Kindred
Quote:
Originally posted by Nazaress
It's most definitely not the most helpful and useful review on that product yet. It's far from the best. There are much better ones on it. I guess apparently it takes absolute averages so a crappy review that got two "Extremely ... more
Given that this issue was first brought up last June and there has been no discussion or serious objection to it, I doubt EF is planning any changes. Over time, better quality reviews will be the ones highlighted. They only may get temporarily bumped by a new review with very few votes. Also, the "best" review may not be the one highlighted, but I think most of us can live with it as long as it is a good review.
02/03/2012
Contributor: Nazaress Nazaress
Quote:
Originally posted by Kindred
Given that this issue was first brought up last June and there has been no discussion or serious objection to it, I doubt EF is planning any changes. Over time, better quality reviews will be the ones highlighted. They only may get temporarily ... more
I could live with it, too, even if it wasn't the "best", if it was actually good. At all. But like I said, it's missing crucial details. I guess all I can do is hope that another review that's actually good takes its place.
02/03/2012