It seems entirely random at times. It's happened before but I just ran across a review that was literally just posted today and it's already the most helpful favorable review. To be quite frank, it is NOT helpful. It is missing crucial details, like what kind of lubes and cleaning are compatible with it. It doesn't say how long or wide the toy is. It doesn't even say what the toy is made of! Plus, they didn't even technically say HOW they used the toy. It's actually a pretty bad review. I'm thinking I should have given it a worse rating than "somewhat useful" like I did. They were new, of course, so I wasn't harsh and I suggested the mentor program because they could greatly benefit from it.

But it still leaves the question, why is THEIRS the most useful? The votes on it aren't even that great and there are very few. I've seen much better reviews with much better ratings on that same product that are also favorable but it beat them out for that position. I don't understand! Lol. less

Not of the day. I'm sorry if I was confusing in what I said. I'll show you an example (not that toy because I don't want to call anyone out).

link

If you scroll down a bit, they'll have "The most helpful favorable review" VS. "The most helpful critical review". Their review is listed as "the most helpful favorable review" when it clearly isn't really. less

@ Lauren and Cookie Monster Mike: Oh, I see! So it's an average! Well, it shouldn't be like that. Not at all. Especially considering new reviews like that get false votes from people just wanting points. I actually READ their review. It was NOT useful. I think it should based it on the amount of good votes as opposed to, say, one or two EU and a SU. I'd trust a review with 20 EU and, I don't know, 5 Us as opposed to this one. less

I know I have once or twice given a review a higher rating because it was that persons first review... BUT I will only do this if it is a good review for their first time. If it's a bad review in general I won’t do that.

But I’ll usually comment and say that it's a good start and that they may want to check out the mentor program.

But I’m not sure how it would get 'most helpful' if it was not that good. Maybe it's the best review on that product yet? I've seen that sometimes. But if there are clearly better reviews than that one for the product... then that’s a bit confusing. less

Given that this issue was first brought up last June and there has been no discussion or serious objection to it, I doubt EF is planning any changes. Over time, better quality reviews will be the ones highlighted. They only may get temporarily bumped by a new review with very few votes. Also, the "best" review may not be the one highlighted, but I think most of us can live with it as long as it is a good review. less