If you have the cap on it (and you should for storing), it just looks like a plastic tube not unlike a flashlight (hence the name).

They are definitely worth the investment!

I keep mine hidden but I'm glad I've got them!

Depends who your hiding it from up close it pretty clear it not a flashlight and it become so iconic that it could be easily recognized by a sex savvy individual. Are they worth it? I own several and two mount to use them with and I'd say yes, the worse part for me is cleaning them in part due to privacy issues and having to make sure the coast is clear before going to clean them.

If someone goes looking for your unmentionables then you can not hide anything unless you have a lock box. What is contained in this tube is worth the risk. I have not found anything that feels as good as a Fleshlight. If you take care of it like the directions call for, it will feel as good as it did on "Day One". Is it worth it? Without a question....

Due to their size they are definately not inconspicuous. Because of the sensations they create, to me they are very much worth the investement. My wife has her toys, and now I have some for me!

It's very obvious that its not a flashlight due to the size and depending on what kind you have, the color of the case. Although the new flight actually looks like a flashlight way more than the bigger models. And they are definitely worthy investments, just make sure to take care of them.