Usually, any explanation of price falls into two categories:

1) The manufacturer put more money into the product (quality ingredients, extensive testing, etc.), and thus the price reflects that.

2) The price is high because people will pay it (brand recognition; think "Apple"), regardless of the real quality.

Take your pick.

It's got lots of ingredients and many of them are expensive (coconut and almond oils, etc) plus it's a luxury item.

because they know you will pay it...

It really is an awesome product. I still have a lot left and I got it like 6 months ago.

1. It's a VERY high quality product, in my opinion. I found out that this product is also sold at an herbal store where I live, in which everything is expensive simply because it is organic/gluten-free/pa raben-free/etc.

2. It comes in a glass container. This can jack up the price for almost anything.

3. GRRRRR had a good point... They know you will pay it!

However, it's a great product and I wouldn't avoid trying it once just due to the price.

I actually found that this product is extremely greasy. Probably because of all the oils this product contains. I'm not a fan!