A while back, I was talking with a friend of mine and they said that they used to store their cooling (or maybe it was heating?) sensations balms/gels/lubes in the fridge! Said something about it making it more potent or work better?????

Im not sure if this is correct or if it would actually ruin the product?
Has anyone tried this? Can anyone give me some insight to whether or not this would make the product actually defective in some way?