We've grown so accustomed to the name "sex toys" but the word "toy" really does imply that these items are frivolous and easily disposed of. Play things rather than important implements in a sex-positive future.

We've found however, as most here surely have, that they enhance our partnered-sex, our personal enjoyment, our relationships and indeed our lives so much that living without them would be more than "just a bother".

Would it be possible, or even advisable for the sex "toy" industry to rebrand itself as the sex "tool" industry? Perhaps some other term would be better? Perhaps it's just fine as it is?

We'd love to hear everyone's thoughts.