The authors seem quite knowledgeable about the topic. Harry Fisch, MD, is a urologist and claims to be one of the foremost urologists in the country. The second author, Kara Baskin, edits the Boston Globe's Lola magazine and appears to be a backup writer to make the doctor more readable.

The focus of this book is male sexuality. Therefore, it covers male reproductive health, questions about anatomy and function, factors controlling sex drive, and what's normal and not normal. The chapters are broken up into general topics, with various questions answered in each section in a conversational tone. You can easily scan the chapter and just find the questions that interest you.

It's written in a casual style that makes it an easy, fast read. It would appeal to a variety of ages and audiences who are interested in learning more about male sexuality. However, it is not written in what I would term the "Cosmopolitan Magazine" style where every story features comedy and grossness. It sticks to the facts so don't expect shocking revelations.

The book would get your attention in the bookstore. The cover says "Size Matters" in large type on the front with a picture of red polka dotted boxers hanging on a laundry line. The back cover laughingly is titled "The Measure of a Man" with a ruler along the book edge. Oddly, the ruler is not to scale and therefore not useful to actually measure anything unless you want to give your man a confidence boost, but he'd probably catch on later. The text is divided by broad chapters and then addresses topics in a question answer format in each chapter. It makes the text a little choppy to read all the way through, but at least you could just skip to the question you were interested in.