I don't consider myself a lube "connoisseur" by any means, but I have dealt with my share of them, both with my husband and with toys. I decided to give an enhancing lube a try, I had used a warming lube before, so I kinda knew halfway what to expect. But I digress...

ID Pleasure is a lubricant "designed to stimulate arousal|ID pleasure Lubricant". It has menthol which produces a cooling sensation to the skin and Ginkgo Biloba Leaf Extract which can improve circulation. It is L-Arginine free, which is good if you have/had heart problems and are pregnant or nursing. I felt safe using this even when I was pregnant because of the research I did on my own about the ingredients in ID Pleasure.

The bottle states “Feel the Zing!”, so I was ready for a "ZING!". I was a little disappointed. Although I noticed a cooling sensation upon application, it was by no means a "zing". After the initial sensation, it was just like any other lube I had tried. I also want to point out that while I had no prolonged "zing", my husband said his "zing" lasted a lot longer and probably helped him last longer than usual. The lube itself is thin and VERY slippery, but gets thicker as it dries. Because of this, I would advise cleanup soon after using this lube. It tends to get quite sticky, especially on toys.

I did find that I noticed the cooling sensation lasting a little bit longer after a few days of use. A lot of people say that these are meant to be used for a few days in a row to get the circulation going down there, so maybe that's what I was experiencing.

Overall, it does a great job as a lube, and an okay job as an enhancer. Probably would be good for someone who has never used an enhancing lube before and is looking for a "starter".