Oh no, ONO, I am not impressed

If you don't mind the scent of chemically infused aloe vera, the ONO Moisturizing Balm might be for you. It is only slightly less expensive than Lelo's Personal Moisturizer per ounce with the same ingredients. My conclusion is it might be worth having the nicer tube/bottle versus this product in a plastic bottle.
+ Glycerin-free & paraben-free
+ Travel size
+ Aloe vera may be soothing
+ Recyclable bottle
- ~$5 per ounce
- Comes out unevenly
- Thin
- Aloe vera scent
- Unpleasant taste
Rating by reviewer:
extremely useful review


I've been looking for a water-based lube that would be thick enough for anal play without drying up quickly. I bought this product with the assumption that this would be a thicker counterpart to Lelo's Personal Moisturizer (LPM). Because it turned out to be very thin, I would say to use this for anal play you would need a lot rather than a pump or two. On the other hand, like the LPM, ONO does mix well with natural fluids which makes it good for vaginal penetration and to possibly soothe irritation after rough play. Because I avoid glycerin and parabens in my lubes, this is a good choice for those like myself who are sensitive.
  • Who / How / What
    [ ? ]
    Who might this product be best for? How is it best used? What are the best circumstances or situations for using this product?
    • Sex
    • Masturbation
  • Where
    [ ? ]
    Where / what types of places can this product be used?
    • Bedroom
    • Non-aqueous environment

Texture / Consistency / Thickness / Viscosity

When I first saw that this was marketed as a moisturizing balm, I wrongly assumed that the ONO Intimate Moisturizing Balm would be thicker than Lelo's Personal Moisturizer (LPM). Instead it's about the same viscosity, thin and smooth. The pump action of this water-based lube is its greatest flaw in my opinion. I expected a small, consistent amount. Instead it comes out in a large glob that usually drips down my finger before I get the chance to apply it. Sometimes I'll press down on the pump, and a little extra comes out. I am used to the pump action of the glass LPM bottle, so this might not be as big of a concern to others.
    • Thin
    • Smooth

Taste / Aroma

The ONO Intimate Moisturizing Balm uses the exact same list of chemicals as Lelo's Personal Moisturizer. Not very surprising because both are made by Lelo. To read my breakdown of those chemicals, read this review. What was surprising was that the ONO lube's aloe vera smell was much more potent in comparison.
    • Aloe vera
    • Bad taste
    • Strong smell


My favorite attributes of this lube are that it doesn't irritate, and it doesn't stain my bedding. However, it is juxtaposed by how quickly it is absorbed. It is compatible with all toys while at the same time not thick nor long lasting enough for anal play.
    • Absorbs into skin nicely
    • Dries up too fast
    • Reapply often


The bottle is somewhat discreet because unless someone reads the small white writing saying "intimate moisturizing balm", the ONO brand does not exclaim lube. It can be even more discreet if you peel off the label. I included the pic to show how the tube compares to other lube bottles.
    • Messy dispenser
    • Recyclable
    • Travel friendly

Personal comments

All of the similar products are glycerin and paraben-free water-based lubes.


I had bought this hoping that it would be thick and long-lasting enough for anal play. However Lelo's ONO lube is not very suitable because it is thin, and the plastic bottle isn't as nice as the glass bottle I have. I should've known better, but I was hopeful that because I liked Lelo's other lube that maybe this one would be just as good. I won't be buying this again.
Follow-up commentary
Since writing the review I used up this container of lube and substituted my Lelo personal moisturizer glass bottle. However once that is used up, I will be buying neither again because of the ingredient aspartame.

I've tried the water-based V Ultra Sensitive Lubricant (sans aloe vera) and I prefer that over the (Lelo) ONO 'balm'.
This product was provided at a discounted price in exchange for an unbiased review. This review is in compliance with the FTC guidelines.
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This review was edited by
  • Basalt Contributor: Basalt
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  • Edited reviews: 304
  • Contributor: Upyourreviews
    Thanks for sharing!
  • Contributor: kitty1949
    Aww, sorry this didn't work out for you. Thanks for sharing!
  • Contributor: xxxbluexxx
    thanks for the review!
  • Contributor: Archery
    Great review and pictures!
  • Contributor: Lady of the Lab
    Thanks for the comments ^_^

    @sisterluck: It's alright, I'm still going to use it because it is comparable to Lelo's Personal Moisturizer and it is easier to take on trips... I just won't be buying it again. Maybe it might work for you ~
  • Contributor: Peres2013
    Great review
  • Contributor: pinkzombie
    Thank you
  • Contributor: Sodom and Gomorrah
    Thanks for the great review!
  • Contributor: FieryRed
    Excellent stuff--made me add the LPM to my wishlist, mainly because of the bottle. Heh.
  • Contributor: samanthas
    Thanks--I was wondering about the difference between this and the Lelo Personal Moisturizer.
  • Contributor: Lady of the Lab
    @Archery, Kindled Fuego, pinkzombie, sisterluck, Upyourreviews, and xxxbluexxx: Thank you for taking the time & energy to read and rate the review ^_^

    @FieryRed: Yeah, if I'm going to be paying for essentially the same lube, I prefer having it in a glass bottle for the nightstand.
    Thank you for taking the time & energy to read and rate the review ~

    @samanthas: I was in the same boat before, but now I know they aren't so different after all.
    Thank you for taking the time & energy to read and rate the review ~
  • Contributor: SassySam
    thank you for the review.
  • Contributor: faust
    nice review
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