Kept in a clean and simple white box, the Beyond Cooling Lotion has this very minimalistic tube design, as with all other Jimmy Jane products. But inside the white box is a red inside. Pretty nice contrast.

After unscrewing the top and removing the foil inside, I was surprised to smell just a hit of cucumber. Not exactly like your typical Bath & Body Works cucumber scent...but this one is actually, err, not too nice compared to BBW. You'd also smell a hint of mint along with it.

I squeezed the tube a little, and I was also surprised to see how thick it is. Unlike other lotions which are too thick or too thin, I think this one has the perfect consistency. It doesn't spill, too, which is pretty good. Don't be fooled by its thickness, though - it's actually not greasy and it gets absorbed by the skin quite fast, which is a plus if you want to use it as an everyday lotion and a minus if you need it as a massage lotion.

I was expecting it to cool my skin. Living in a tropical country makes me find all the cooling stuff I can get, and this one disappointed me. I frankly couldn't even feel the cooling sensation on my skin, and that, I think, is its biggest drawback. Since its name is Beyond Cooling, it would be nice if they added menthol or more mint to jumpstart its cooling effect. But I didn't even feel anything. What a pity.

It's technically tasteless but the smell would get stuck in your nose so you feel like you're tasting it but you're actually not.

Overall, it is a nice lotion. But the cucumber scent and the cooling sensations pull it down. A nice lotion after taking a bath, but not exactly for those long massage nights with your somebody special.

I've still got half-full container of it :)) And with the past summer, it has been my best friend. The light cucumber scent has gotten me used to it...and the summer heat somewhat made it even cooler on the skin. Add the non-greasiness of the massage lotion and it has been my fave massage lotion for my tired feet :)