JO H2O for women personal lubricant - water based lube by System JO - review by leatherlover

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System JO H2O no go!

For the price, this really isn't worth it. It is a small bottle, which is more expensive than Sliquid at a comparable size, and a inferior product at that. Add in an annoying bottle, and a sticky product, and this doesn't get used in partner play anymore.
Battle doesn't fall over, cap to cover pump top.
Must be upright to work, small pump, quite expensive, contains glycerin and parabens.
Rating by reviewer:
extremely useful review


I am sure I'm not the only one, but lubricants are very important in an active sexual persons arsenal. Whether it is for vaginal sex, anal sex, toy use, hand jobs, moisturizer, whatever, lubricant is very important. There are also many different kinds of lube. Water based, silicone based, anal formulas, flavored, the options continue. But since we have silicone toys, and don't play in the shower that often, we only buy water based lubes.

When my wife and I first started having sex, we just went with what we could find at CVS, which was Vagisil. It worked alright, but after a few UTI's, we started looking for something else. It's been a while, but I believe we first then went with some Sliquid options. But when it came time for replacement, we were lazy, and just purchased what we could get from Liberator, because that is where we were placing an order from. This is where this lube comes in. It was OK, but there was something missing. Maybe it was the price, or the size, or that damn, annoying, difficult push top, but we decided that we needed to go back with Sliquid again. Once I found Eden, that was an easy thing to accomplish.
    • Foreplay
    • Masturbation
    • Sex

Texture / Consistency / Thickness / Viscosity

Squeezing two pumps into my hand, I started to rub my fingers in it to see how long it would take to dry out. After about 30 seconds, I realized I did my Sliquid review differently, and switched over to that method. I then put one pump in my other hand, and held my hand upside down. It took 26 seconds for the drop to fall off of my hand. I then held my hand vertically, and the drop quickly started to move down. And while doing this test, even though I had spread it out, my original two pumps of lube were still sitting on my left hand, becoming an annoying mess. It definitely didn't seem like it would just absorb in, and that after use, clean up would be necessary.

The ingredients are propyl paraben, methyl paraben, sodium carboxy methyl cellulose, glycerin, and water.
    • Greasy
    • Thin

Taste / Aroma

Smelling my two pumps of lube in my left hand, I could only barely detect a smell when I shoved my nose in it. But it wasn't strong at all, and I couldn't even identify it. When I tasted it, at first there was no taste, but then I was quickly hit with a strong, bitter taste. Not sour, but not pleasant at all. I definitely wouldn't have my wife go down on me if I applied this lube to myself, and I wouldn't want to lick her if we applied it to her pussy.
    • Bad taste
    • Light smell
    • Strong taste


In use for vaginal sex, this was a big fail. The bottle is somewhat hard to operate, especially once you put it at any angle besides totally vertical. You also have to do many pumps to get a good amount out. Then if your hand is slippery, forget about getting any more out. It has been a while since we used this together, at least a year now, but it didn't work out very well. We barely used any out of the bottle before we went back to our old reliable, Sliquid H2O.

The only saving grace for this lube, and why it is still in our collection, is for use with my Fleshlight. For use with the Fleshlight, as long as I keep the bottle mostly upright, it works well. Even though my bottle is half full, it doesn't like to pump at much of an angle. This makes it difficult to get it on my Fleshlight, and not all over the bottle. After about 5 pumps, I then squeeze the lube down the opening, and I am ready to go. It is a comfortable lube for this use, and when I am done, a simple wash of warm water gets any residue off the Fleshlight. I never have to re-apply this lube for a Fleshlight session, but these usually don't last very long.
    • Allergy concerns
    • Needs to be washed off with soap and water


The bottle I got is an 2 oz bottle. It is clear at the very top, then half the bottle is covered in a hazy appearance that features information like "Silky Smooth 'Silicone Feel'" and instructions for use. Also, it states that it is "formulated specially for women, enhance your sense of pleasure, a silky, smooth feeling, never sticky or tacky, long lasting, fragrance free, latex safe, and washes off easily." At the bottom of the bottle is a blue band, that features the name of the lube, JO for women, an irritation warning, who made it (System JO products), and the ingredients. Since this bottle is only 2 oz, you can carry it onto a plane in your carry-on, but I haven't tested how efficient of a seal that the bottle has, and I don't plan to.
    • Can be opened with one hand
    • Does not leak
    • Travel friendly

Personal comments

Since my wife and I don't like to use this anymore, I have been using it for masturbation with my Fleshlight. In use with this, it works well, if you don't tip the bottle. It is somewhat annoying with that fact, and I usually need about 5 good squirts to get the amount I need onto the lips of my Fleshlight.
Follow-up commentary
My feelings towards this lube hasn't changed. Since Sliquid H20 used to be our favorite, I was planning on using that instead once this one ran out for masturbation. But now we have another Sliquid we enjoy, and it works with the Fleshlight as well. So as soon as I am done with this bottle, or its too low and gets even more annoying, this will be going in the trash.
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Do you like this review?
  • ToyTimeTim
    Sound like an annoying pump top.
    Sorry to hear it does not work for the wife, does not agree with mine either.
  • leatherlover
    At least it was a small bottle, so I don't have a lot of lube that I don't really like. Seeing the ingredients now, and with what I know, I wouldn't have bought this.
  • Kaltir
    Thanks for the review
  • Lindsey123
  • Diabolical Kitty
    Great review. I think this one is going to skip my naughty box.
  • damnbul12
    Thank you for the review.
  • Lovely Jubblies
    Great review, thanks
  • Feisty
    Thanks for the sharing!
  • lzee
  • FemmeFlo
    Thanks for the review.
  • Anne
    great review
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