Lube Without Goop

This lube's slightly sweet taste and scent won't be for everyone, but if you don't mind a little glycerin being around, you'll love JO H2O. The silky, velvety texture was surprising for me with first use. For a water-based lube, it really delivers in all areas of the sexual map. Whether you're masturbating, using it anally, or just want more wet fun, this long lasting silk in a bottle really helps with everything running smoothly.
Non-flavored, Non-scented
Rating by reviewer:
extremely useful review


This water-based lube is designed with consumers in mind, delivering a quality lube that is both water-based and non-sticky. It helps with friction during sex, and essentially anything you can think to use it for. It's compatible with all toys, and is even thick enough to be used for anal play.
    • Foreplay
    • Masturbation
    • Sex

Texture / Consistency / Thickness / Viscosity

JO H20 isn't too thick, but isn't like water itself, either. It's a nice medium, though some have described it as too runny or thin. I find that it's silky and just thick enough for a nice while before it has to be reapplied. It does leave a slight residue during use, but since it is water-based, it can be washed away easily with water. I've left it on my skin over night before and the skin where applied just felt softer with the presence of this lubricant. The consistency reminds me of an silicone-based lube, as it's extremely smooth when in use.

The ingredients are minimal and simple: Propyl Paraben, Methyl Paraben, Sodium Carboxymethyl Cellulose, Glycerin, Purified Water.

This lube does contain parabens, so be weary of that before purchase if you have allergies or are looking for a paraben-free product.
    • Creamy
    • Slick
    • Smooth

Taste / Aroma

This lube is non-flavored and non-scented, though when my partner and I used it several times, we realized there was a slightly sweet aftertaste. Some users probably wouldn't like this, but it's actually why I love this lube in particular. There's a glycerin additive, so that's probably why there is a airy sweet taste to it.


I like this lube in action a lot. It's even worked in the bedroom with anal, though you have to apply generously since it isn't a silicone lube or designed for anal penetration. The velvety texture just really works for me and I always find myself going back to this lube in particular. It's the only lube I feel can compare to Sliquid. It still works wonders and I've had my bottle for a little over 8 months and haven't even reached the halfway point yet. This lube will last you a long time, given that it doesn't leak, and will not disappoint. It's an extremely easy clean up. Usually I use wipes on my toys afterwards and hop into the shower for a quick rinse off.
    • Needs to be washed off with soap and water


The bottle is easy to use and easy to store. I ordered a 4 oz. bottle and I can carry this with me when traveling by airplane or any other way. I haven't had any issues with leaking or the bottle being unsturdy. The lid is a pop-tab cap, so if placed into a bag when traveling it should most likely be separated from other liquids or things it could spill on. The plastic 4 oz. bottle is clear with a blue label and black lid. The label is very inconspicuous and low key, and won't give it away as being a lube at first glance. The bottle label isn't suggestive or outwardly sexual, which I love. It's just a simple bottle of lube with a simple, clean label.
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