Magic? Why, yes, it is.

Having no need for batteries alone makes this a worthwhile toy for me. Add to that vibrations that are stronger than any other that I've seen, the discreet look, and the ease of use, and you have an absolute winner that's not to be passed up.
Strong vibrations, discreet looking
Only two settings, not good for those who need exact, pinpoint vibrations
Rating by reviewer:
useful review


The Hitachi Magic Wand is my absolute favorite go-to vibrator. It makes a wonderful clitoral vibrator, but its large head also makes it fantastic for simultaneously stimulating the labia and surrounding area. It's most certainly a broad vibrator, not a pinpoint one, but you can still move, slide, and tilt it this way and that to find just the right spot. It has two settings, low and high, though even the low setting is stronger and deeper than most other vibrators I've seen. The strength of the vibrations makes it great for using as a muscle massager, as well.

The Hitachi plugs in, so there are no batteries to die on you, but the cord isn't incredibly long. I measured it at 76.5" from tip of the prongs of the plug to the base of the vibrator. This limits where you can use it in your house since you have to stay near an outlet, unless you can manage to use an extension cord and not trip over it.

This vibrator is fairly large at about 12.5" long, so it can be a bit cumbersome, especially if you are not used to handling larger toys. It has some heft to it, so you may get tired if you are holding it against gravity.

Despite its vaguely phallic size and shape, it is not insertable and not waterproof. Use it externally only.
  • Who / How / What
    [ ? ]
    Who might this product be best for? How is it best used? What are the best circumstances or situations for using this product?
    • Couples
    • Everyone
    • Solo
  • Where
    [ ? ]
    Where / what types of places can this product be used?
    • Anywhere
    • On a bed only
  • Features
    [ ? ]
    What kind of features does this product offer?
    • Travel friendly
  • Body / part areas
    [ ? ]
    What areas on the body can this product be used / what areas does it stimulate best?
    • All over body
    • Clitoris
    • Nipples

Material / Texture

The handle of the Hitachi is made of a smooth, hard plastic. The head is made of a softer plastic with a bit of a wrinkly texture. Attaching the head to the handle is a rubbery neck that has a little give to it, so the head is a little flexible on it.
    • Bumpy
    • Flexible

Design / Shape / Size

As I said before, the Hitachi is somewhat heavy, so it can get tiring if you are holding it against gravity, such as if you are on your hands and knees. Its large size also makes it pretty hard to just forget it's there, but if being keenly aware of it being there doesn't bother you, then its size won't really be a problem.

This vibrator was designed as a massager, which, even though it is very large, also makes it discreet. It doesn't look anything like a sex toy. It looks like a massager, so no worries if company comes over and you forgot to put it away.

As for travel, you can't get much more travel friendly than this. Since its power comes only from an outlet, you don't have to worry about a button being hit inside your suitcase on your way through the airport.
    • Beginner
    • Discreet look/design

Functions / Performance / Controls

The vibrations are located primarily in the head, but there will be some buzzing in your hands where you hold it. Along the handle is a switch labeled "H" and "L" (high and low). The switch stands out from the handle, so it is easy to find, but it takes a bit of pressure to move it, so you probably won't change the power setting accidentally unless you lay on it.

Along with the very powerful vibrations comes the noise. Hitachi really delivers on power, but it is incredibly loud. If you live with others whom you don't want to know about your activities, you will have to close your door and turn on some music.
    • Easy to use
    • Powerful

Care and Maintenance

Care and cleaning are pretty easy, but you have to make sure you don't get anything other than the head damp. I often just wipe it with a damp cloth and sometimes follow that with a bit of rubbing alcohol on a paper towel. Don't put it in the dishwasher, boil, or submerge. This is not at all waterproof.
    • Easy to clean
    • Easy to store


The Hitachi came in a long, rectangular box that gave no impression that it was anything other than an electric massager. However, the packaging was by no means pretty to look at like the boxes of higher end toys, so don't think about using it as a gift box.
    • Discreet looking packaging
    • Minimal

Personal comments

I've had a long string of vibrators that all pretty much had one of two problems: the vibrator breaking altogether, or the batteries dying at a really bad time. After having both these problems so many times, I looked specifically for something that was respected and plugs in. I found both in the Hitachi Magic Wand. My toy collection is growing, but this is the one I use most often. Its strong vibrations make it almost a "sure thing" for me. It's strong enough that I've even been able to use it on the outside of my clothes. I love it so much I bought a second one just in case something happens to the first.
Follow-up commentary
I still love my Hitachi. The only issue I've had is that the switch stopped working after many, many months of frequent use. Fortunately, I had a back up wand that I bought on sale one day.

It remains my go-to vibrator, and love it even more now that I've discovered head attachments that let you use it on your G-spot.
This content is the opinion of the submitting contributor and is not endorsed by

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This review was edited by
  • Ms. N Contributor: Ms. N
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  • Edited reviews: 516
  • Contributor: hotcherry
    Thanks for the review
  • Contributor: hall5885
    Thanks for the review!
  • Contributor: kitty1949
  • Contributor: Scrawberry78
  • Contributor: PassionateLover2
    Thanks for sharing your experience on this very popular product!
  • Contributor: Sodom and Gomorrah
    Thanks for the great review!
  • Contributor: Gettinmymojoback
  • Contributor: britanny0620
    Thanks for the review
  • Contributor: Woman China
    If I am not mistaken... if you bought it from EF it should still be covered under a warranty?

    I wish I read your review before I got mine!!!! I am not happy that it is too broad stimulation... but it had become my favourite massager!
  • Contributor: SneakersAndPearls
    @Woman China, no, that one I had for over a year, I believe. And I had a spare! No biggie.
  • Contributor: Jamesey
    I've been debating on getting this for a while. Thanks for the review.
  • Contributor: h3artsav3r
    Very nice review! Thanks
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